Intelligence Layer
Analytics & Measurement
Live participation, cohorts and reward burn, read as it happens rather than reconstructed in a report afterwards.
Why it matters
Every scan makes the next campaign smarter.
Participation data does not sit in a report. It runs through reward logic in the Analytics node of the intelligence stack, feeding cohorts, reward-burn and next-best-reward scoring back into the campaigns still live. This is the layer that Analytics Genie is built around.
Most brands find out what worked three weeks after the program closes — in a spreadsheet, from an agency, built from data they can't interrogate. Our analytics layer is embedded into how every Octech program is designed, operated, and optimised, from the first scan to the final audit, so every dashboard maps directly to a business objective — trial lift, repeat rate, loyalty cohort behaviour — not vanity numbers.
Key capabilities
- Live participation, cohorts, reward burn
- Next-best-reward scoring
- Propensity and churn signals
- Automated audience sync to CRM
- Winner reconciliation and audit trail
- Creative and offer variant testing
- Participation & reach — scans, entries, plays, submissions
- Reward & redemption — issued vs. redeemed, breakage indicators
- Engagement quality — session depth, journey drop-off points
- Business outcomes — trial conversion, repeat participation signals