AI co-creation for consumer campaigns

Turn passive consumers into active participants.

AI selfies, personalised brand anthems, custom pack designs, squad reels. Consumers make something with your brand — with moderation, compliance and rewards built in.

AI selfie/avatar
AI audio/podcast
Custom pack design
Personalized poster
Sports card/id
SaaS/product card
Moderation built inCategory-compliant filteringRegional languagesISO 27001 certifiedDPDP compliantBy Octech Digital Labs

Don't push content at consumers. Let them become it.

Everyone knows co-creation works. What stops it is the build: an AI tool, a moderation pipeline, reward integrations, social mechanics and a compliance framework — five vendors, five problems.

GenStudio AI makes it one deployment.

What it is

One platform. Millions of personal outputs.

Visuals, music, avatars and social formats consumers personalise themselves — with rewards and moderation on the same stack. Proven on real FMCG and regulated campaigns.

Brand & marketing managers

Participation that drives sharing, safe and simple.

Activation agencies

One AI stack for every client, nothing to stitch together.

Digital & social teams

Consumer content that stays on-brand and compliant.

Capability stack

Three ways to create. One way to stay safe.

Every output, whatever it's made of, passes through the same moderation and brand-safety pipeline before it reaches a consumer.

Visual

  • Avatars from selfies
  • Portraits with brand overlays
  • Personalised posters
  • Pack & bottle design
  • Themed backgrounds

Audio

  • Personalised rap & songs
  • Branded voiceovers
  • Squad anthems
  • Campaign audio identities
  • Hindi, Tamil, Telugu, Kannada

Social

  • Share-ready reels & stories
  • Dynamic creatives
  • Viral templates
  • Downloadable assets
  • Share-to-unlock, tap-to-earn
Safe tech

Moderation & brand safety

Nothing reaches a consumer unchecked — which is what lets legal say yes to participation at volume.

NSFW detectionBrand safetyFace validationAuthenticity checksCompliance filteringRisk scoringAudit trail

Six steps, no manual bottleneck.

The consumer journey, end-to-end.

01

Consumer enters

Via QR code, WhatsApp, app or campaign microsite.

02

Personalisation prompt

A name, selfie, vibe or squad — the platform picks the right modules.

03

AI generation

Visual, audio and social content, branded and campaign-ready in seconds.

04
THE GATE

Moderation

NSFW check, brand safety score, compliance filter — auto-approved or flagged, without a person reviewing every output.

05

Reward & share

The consumer gets the output, a reward trigger and one-tap sharing.

06

You get the data

Participation, shares and opt-in database, live, with a moderation audit trail.

What it drives.

Repeat participation

They return for a new output.

Time spent

Generation inside sessions builds a habit.

Social reach

Consumers share what they made.

Opt-in database

Better experiences, higher consent rates.

Brand affinity

Making beats seeing, every time.

Campaigns it runs.

Same platform, different mechanic.

Buy & win

AI output unlocked on validated purchase proof.

On-pack QR

Scan the pack, get an instant shareable output.

Loyalty & repeat purchase

A new experience every purchase cycle.

Social amplification

Content built to spread organically.

Events & nightlife

Live AI experiences at activations.

Youth culture

Vibe-led, music-first, avatar-driven.

Retail engagement

In-store QR bridging shelf and phone.

Something else

Bring the mechanic; we'll configure the modules.

Start small

Start with one campaign.

We scope it, set the compliance rules for your category and run it end to end. The data leads the next one.

Questions, answered.

Need custom details? Contact our success managers anytime.

Let consumers make something with your brand.

One pilot campaign is the fastest way to see it work.