Octech

Consumer Promotions

Scan-to-win, on-pack codes, retailer schemes and seasonal campaigns, run as infrastructure rather than one-off activations.

  • On-Pack Codes
  • Instant Win
  • Fulfilment
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Overview

Promotions that run like infrastructure

A consumer promotion has one job: get the right people to buy, and prove that they did. Most fall short on one side or the other. They leak budget to the wrong participants, or they work but nobody can say by how much.

We design, build and operate the whole system behind the promotion: the mechanic, the code and validation layer, the consumer journey, reward fulfilment, fraud controls and live reporting. Because it is built as infrastructure, the next promotion starts from a working base rather than a blank brief.

The problem we fix

Promotions fail in two ways: they attract the wrong participants, or they work but cannot be measured. We fix both. Every promotion we run is built with fraud controls, validation mechanics, and analytics that tell you exactly what moved and what did not.

Where AI makes it smarter

AI reads participation patterns in real time, detecting fraud before it costs budget, adjusting reward probabilities to maintain margin, and personalising the experience for each participant based on behavior within the program.

What we run

  • On-pack QR and unique codes

    Secure, single-use codes printed on pack and validated in real time, so every entry ties back to a genuine purchase.

  • Scan-to-win and instant win

    Spin-the-wheel, scratch cards and lucky draws with reward probabilities managed against budget while the campaign is live.

  • Receipt and bill validation

    Purchase-proof uploads checked automatically for retailer, date, SKU and amount, with duplicates and edits caught before a reward is issued.

  • Cashback and assured gifts

    UPI, wallet and voucher rewards issued instantly, with every payout traceable to the purchase that earned it.

  • Retailer and distributor schemes

    Trade programmes that reward the right counters for the right behaviour, with visibility by region, outlet and SKU.

  • Sampling and trial

    Trial mechanics with verified conversion tracking, so you know who sampled and who came back to buy.

How it works

  1. Objective first

    We start from the business goal, whether that is trial, repeat purchase, retailer activation or first-party data, and pick the mechanic that serves it.

  2. Design the economics

    Reward mix, win rates and liability caps are pressure-tested against margin before launch, not discovered after it.

  3. Build and secure

    Codes, journeys, validation and fraud controls are built and tested together, then integrated with your existing stack.

  4. Run and tune

    We operate the campaign in market, watching participation, redemptions and fraud signals in real time and adjusting as we go.

Outcomes we measure

  • Participation lift
  • Trial conversion
  • Verified redemptions
  • Fraud-controlled reward spend

Work we've delivered

All case studies

Products that power it

Questions we get asked

How do you stop promotion fraud?

Fraud control is designed in before launch: secure code generation, QR verification, OTP validation, receipt authentication, device fingerprinting, velocity limits and anomaly detection. Reward liability is capped by design, so a breach cannot run away with the budget.

How quickly can a promotion go live?

Simple promotions can launch in about a week. The timeline moves with integrations, reward structure, creative scope and compliance requirements, and we will give you a realistic plan up front.

Who sources and delivers the rewards?

We do. Vouchers, cashback, UPI and wallet transfers, merchandise and experiences are allocated, issued and reconciled inside the same system as participation.

Can you work with our existing creative agency?

Yes. When an agency owns the idea, we are the technology and engagement partner that makes it run: codes, journeys, rewards, data, fraud controls and operations.

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business@octech.in