Skill Based Web Cricket with Trivia Lifeline

Objective

TCL wanted a cricket season activation that turned fan enthusiasm into hands on engagement with its product story, reaching audiences on both mobile and desktop without an app download. The objective was to build a fast, skill based web game that kept players trying "one more time," while weaving TCL's QD Mini LED TV features and team trivia into the core loop, so brand and product messaging was earned through play rather than served as an ad.

Journey & Mechanic

Players opened a browser based cricket game on mobile or desktop and stepped onto a virtual stadium pitch. The challenge was tight and clear: score 35 runs off 12 balls by swiping to time and direct their shots. The swipe mechanic kept the game instantly playable and replayable, tuned for casual Indian cricket fans rather than hardcore gamers.

The standout mechanic was the trivia lifeline. If a player ran out of deliveries or lost their wicket early, instead of ending the run they could unlock an extra ball by correctly answering a quick trivia question, a mix of cricket knowledge and TCL QD Mini LED TV features. This "unlock a ball with an answer" pivot did double duty: it extended play and kept streaks alive, while embedding product messaging at the exact moment a player was most motivated to keep going.

Players who hit the 35 run target and completed the challenge were entered into an exclusive lucky draw pool for mega prizes, giving the skill challenge a clear reward payoff and a reason to push for the target.