Voice Controlled Browser Game Activation

Objective

A leading confectionery brand wanted to celebrate a key consumer occasion with an innovative digital activation that would create excitement, encourage social participation and reinforce brand recall. The objective was to develop an experience that consumers would genuinely enjoy while naturally promoting the brand across digital channels.

Journey & Mechanic

Consumers registered through a dedicated campaign microsite before entering a unique browser based game controlled entirely by their voice. Players shouted the brand name into their mobile device, with louder participation allowing their character to jump higher and collect more points.

Final scores could be shared across social platforms to qualify for campaign rewards, creating an engaging experience that blended entertainment, competition and organic brand advocacy. The unique gameplay mechanic encouraged repeated participation while making the brand itself the centre of the experience.