In App Arcade Game with Reward Unlocks

Objective

Bigbasket wanted to turn the Holi festive rush into an engagement moment that drove app traffic, session time and basket size during its highest demand window of the season. Powered by Ariel, the objective was to wrap a quick commerce shopping push in a cinematic, nostalgia led game, pairing a 70s Bollywood "filmy" aesthetic with the platform's instant delivery promise, so that play converted directly into festive purchases.

Journey & Mechanic

The experience was built natively into the Bigbasket app as a casual arcade game, letting shoppers drop into the heist without leaving the storefront. Players entered a retro universe and took control of protagonists Lil' V and J Dawg on a mission to "save Holi" and loot back the colours from the game's villain, Big G.

The core loop was a fast paced runner: players navigated the environment, dodged potholes, collected floating water balloons and landed direct hits on Big G. Completing the heist unlocked exclusive discount coupons redeemable instantly on festive shopping, closing the gap between play and purchase and giving players an immediate reason to fill a basket. Combined with Bigbasket's 10 minute delivery promise, the mechanic was designed to capture last minute, on the day festive demand rather than just early planners.