System
Integrations
Consumer engagement wired into the stack your teams already run, not a system that sits apart from it.
Where it connects
CRM and beyond.
Consented first-party data is deduplicated and pushed to the stack your brand already owns. Microsites, QR journeys, apps and reward fulfilment go live on Playverra or PromoGenie, wired into the integrations your teams already run, so a promotion or loyalty programme launches without asking a brand to change its existing tools.
Key capabilities
- Consumer data & CRM sync
- Automated audience sync to CRM
- UPI, voucher and physical fulfilment
- Deduplicated, consented data capture