Question 1

What does Octech actually do?

Accepted Answer

We design, build and operate the engagement systems behind consumer and trade promotions, loyalty programmes, gamified campaigns and brand activations. That means the mechanic, the consumer journey, the reward logic, the fraud controls, the integrations and the reporting — built as infrastructure you can run again, not a campaign that ends.

Question 2

Are you an agency or a technology platform?

Accepted Answer

Neither, exactly. We're not selling you a licence and leaving you to run it, and we're not producing creative and outsourcing the build. We own the system end to end — strategy, experience design, technology, integrations, campaign operations, compliance, fraud prevention, analytics and in-flight optimisation — and we're accountable for whether the programme works.

Question 3

What kinds of programmes can you run?

Accepted Answer

Scan-and-win and on-pack code promotions, instant-win and lucky draw, cashback and receipt-validated offers, buy-and-win, retailer and trade schemes, referral journeys, quizzes and contests, hyper-casual and branded games, points and tiered loyalty programmes, and digital layers over offline activations, events and launches. Mechanics are combined to suit the objective rather than picked from a fixed menu.

Question 4

Can you work alongside our existing agency or internal team?

Accepted Answer

Yes, and we often do. When a creative agency owns the idea, we're the technology and engagement partner that makes it run — codes, journeys, rewards, data, fraud controls and operations. We can equally take the brief from scratch. We also integrate into your existing stack rather than replacing it: our approach is modular and API-first, so the programme connects to the CRM, loyalty, ERP or martech you already use.

Question 5

How do you prevent promotional fraud?

Accepted Answer

Fraud control is designed into the architecture before the campaign goes live, not bolted on after a leak. Depending on the mechanic that includes secure code generation and QR verification, OTP validation, receipt and purchase-proof authentication, device fingerprinting, velocity limits and anomaly detection — with reward liability capped by design so a breach can't run away with the budget.

Question 6

How do you handle data protection and compliance?

Accepted Answer

We're ISO 27001:2022 certified, and our programmes are built to comply with India's Digital Personal Data Protection Act, 2023 — consumer data is collected on explicit, informed consent, with defined access controls, risk assessment and security audits. We also run inside category-specific constraints: age-gating and communication rules for alcobev, and auditable chemist and prescriber programmes for pharma.

Question 7

Who sources and delivers the rewards?

Accepted Answer

We do, as part of the programme. Vouchers, cashback, UPI and wallet transfers, merchandise, experiences and event access — allocation, issuance, redemption and reconciliation all sit inside the same system as participation, so every reward is traceable to the interaction that earned it. Reward economics are pressure-tested against margin before launch, not discovered at month twelve.

Question 8

What visibility do we get while the campaign is live?

Accepted Answer

Real-time. You see scans, entries, plays and submissions, unique versus repeat participants, completion and drop-off points, rewards issued and redeemed, and regional or SKU-level splits as they happen. Analytics Genie turns that into a plain reading of what's working and what to change — so mechanics, targeting and reward weight can be tuned while the campaign is still in market, not reviewed after it closes.

Question 9

How quickly can we launch, and how do we start?

Accepted Answer

Simple campaigns can go live in a week; the timeline moves with integrations, reward structure, creative scope and compliance requirements. Start by telling us the business objective — whether that's trial, repeat purchase, retailer activation, first-party data or retention — and we'll come back with the mechanic, the technology plan and the reward model that fits.

Our services

Consumer Promotions

Loyalty Programmes

Gamification

AI Experiences

A method, not a
pitch.

Observe

Design

Deploy

Optimise

The Numbers Speak for Themselves.

Everything a campaign
needs, already built.

Holi Heist 2 - Big Basket

Scream to Jump - Pulse Candy

Love Language Quiz - Big Basket

TCL - AR Cricket

Platform. Built to power every experience.

Categories where participation is the growth lever.

FMCG

Retail

Alcobev

Pharma

Banking

Common questions.

Consumer Engagement, Engineered for FMCG, Alcobev & Pharma