Personality Quiz with Shoppable Rewards

Objective

Bigbasket wanted a light, shareable Valentine's activation that turned a seasonal sentiment into a shopping journey, moving users from a fun self discovery moment straight into a relevant, ready to buy basket. The objective was to ride the brand's broader "In a world full of red flags, Bigbasket is your green flag" messaging, encourage self love and thoughtful gifting, and use personalisation to drive category discovery and instant, coupon led conversion.

Journey & Mechanic

The activation ran as an interactive quiz across social and in app surfaces. Rather than a static form, it used a playful "draw a card" mechanic, a randomised, tap to stop reveal, where users held and released, or answered short prompts, to land on their love language. The format kept the interaction fast and repeatable, built for social sharing as much as for in app play.

Once a user's result was revealed, leaning toward Receiving Gifts, Acts of Service, Quality Time and so on, the app served a tailored set of shopping categories mapped to that result, each carrying a direct discount code. A Receiving Gifts result surfaced Valentine's bouquets and luxury chocolates; Acts of Service pointed to romantic dinner essentials; Quality Time led to movie night snack platters. Every outcome closed into a curated, coupon ready category, so the quiz result doubled as a personalised storefront, and, paired with Bigbasket's 10 minute delivery, let users act on the recommendation immediately.