Keep consumers playing. Personalise every moment. Automate the loop.
A system that drives repeated interaction using gamification and dynamic AI logic. Adaptive gameplay, personalised scoring, leaderboards, and progression systems — all tuned in real-time to keep each consumer in their engagement sweet spot.
- Adaptive gameplay
- Personalised scoring
- Leaderboards
- Progression systems
- Real-time mechanics
Proven in Production
- Roll2Slay
- MegaBreak
- Spin & win campaigns
- Code-gated game loops
2.9×
Higher replay rate vs. static game mechanics
74%
Average completion rate across campaigns
8.4 min
Average dwell time per session
How It Works
Every consumer gets a game tuned to their exact engagement level.
Static games bore power users and frustrate new ones. The AI Engagement Engine adjusts difficulty, scoring, and reward triggers in real-time — keeping every consumer in the flow zone.
Consumer enters
Game launched via app, web, or WhatsApp — campaign branded
Profile built
AI reads first 5–8 actions to calibrate skill level and intent
Dynamic adjustment
Difficulty, challenge type, and score weighting updated every interaction
Reward trigger
Win probability and incentive type personalised by tier and budget pace
Loop mechanics
Streak rewards, leaderboard nudges, and re-entry levers keep consumers returning
Key Performance Indicators
What success looks like
KPI
Replay rate
Target: 60%+ consumers play more than once
KPI
Completion %
Target: 70%+ session completion rate
KPI
Time spent
Target: 7+ minutes average time per session
Implementation
Live in 10 days — works inside your existing app or standalone
No game development experience needed. Octech's game library handles the mechanics. You bring the brief and brand assets.
Day 1–3
Game design
Mechanic chosen from template library (quiz, speed tap, memory, puzzle, spin). Brand assets and theme applied
Day 4–6
AI config
Difficulty curve, reward probability weighting, budget pacing, and leaderboard fraud rules configured
Day 6–9
Test & tune
Full playtesting session. Edge cases reviewed. Fraud scenarios run. Difficulty curve validated
Day 8–10
Go live
Embed code or WhatsApp link delivered. Real-time analytics dashboard active
Note: SDK embeds in existing app or web in 2 hours. Standalone hosted game option available for non-tech agencies.
Use Cases
Built for every vertical
FMCG
Roll2Slay — purchase-gated game
Consumer buys product, unlocks game session. AI sets difficulty based on past play history. Higher loyalty tier = better odds. Campaign budget paced automatically.
F&B
MegaBreak — in-outlet game
Consumer scans QR at outlet. Game adapts to keep them playing longer. Session completion triggers meal upgrade reward. Dwell time at outlet increases.
Personal Care
Daily streak game
Check-in game with escalating daily challenges. AI loops challenge level just above comfort — players stay engaged without quitting. Streak milestone rewards drive retention.
Activation
Live leaderboard event
Mall activation leaderboard. AI adjusts scoring to keep top 10 competitive but reachable. Fraud-hardened live leaderboard. Winner announced in real-time.