Enhance any campaign with adaptive games, scoring, and loops.
Enhances any existing campaign with adaptive difficulty, dynamic scoring, and personalised journeys. Plug the AI Gamification Layer into any activation and immediately increase dwell time, replay rate, and completion rates.
- Adaptive difficulty
- Dynamic scoring
- Leaderboard AI
- Progression systems
- Plug-in layer
Proven in Production
- Multiple game campaigns
- Leaderboard management
- Score-gated rewards
- Replay loop mechanics
2.9×
Replay rate uplift vs. static games
71%
Average campaign completion rate
8 min
Average session depth with gamification
How It Works
Any campaign. Gamified. Personalised. Repeatable.
The AI Gamification Layer doesn't replace your campaign — it supercharges it. Drop it into any existing activation and watch participation metrics improve within the first 48 hours.
Layer connected
SDK or API connected to existing campaign flow in hours
User profiled
First 3–4 interactions used to calibrate skill and engagement level
Difficulty adjusted
Challenge level tuned per user — keeps everyone in their flow zone
Score personalised
Scoring weighted by tier, campaign budget, and participation history
Loop triggered
Streak rewards, leaderboard nudges, and re-entry hooks activated automatically
Key Performance Indicators
What success looks like
KPI
Session depth
Target: 7+ average interactions per session
KPI
Replay rate
Target: 60%+ consumers play more than once
KPI
Completion rate
Target: 65%+ session completion across player levels
Implementation
Live in 5 days — integrates into any existing campaign or app
No game development experience needed. Octech's SDK handles all mechanics. Two hours of dev time to integrate.
Day 1–2
Mechanic select
Game mechanic chosen (quiz, tap, puzzle, spin). Scoring rules and difficulty curve parameters set
Day 2–3
SDK integrate
AI Gamification Layer SDK connected to campaign flow. Takes 2–4 hours of developer time
Day 3–4
Test & tune
Playtesting session run. Difficulty curves validated. Leaderboard fraud rules confirmed
Day 5
Go live
Gamification layer active. Real-time leaderboard and participation dashboard live
Note: SDK integrates into any existing app or web campaign in 2–4 hours. Standalone hosted option for non-tech agencies.
Use Cases
Built for every vertical
FMCG
Score-gated pack codes
Consumer submits pack code, earns score based on product tier. AI adjusts score multipliers dynamically. Leaderboard drives competitive re-entry. Top scorers win grand prize.
F&B
Meal-unlock progression
Each meal purchase unlocks next game level. AI keeps difficulty calibrated to purchase frequency. More purchases = harder challenges = better rewards.
Personal Care
Daily engagement streak
AI gamification layer added to loyalty app check-in flow. Daily challenge difficulty scales with streak length. Streak protection mechanic keeps retention high.
Activation
Live event leaderboard
Real-time competitive leaderboard at mall activation. AI detects and flags suspicious score patterns. Leaderboard updates live on display screen.