Campaign data in. Actionable intelligence out. Decisions made today.
Turns campaign data into actionable insights — drop-offs, repeat behaviour, fraud signals, and performance comparisons — all processed in real-time and delivered as plain-language intelligence that drives mid-campaign decisions without waiting for a post-campaign report.
- Drop-off tracking
- Repeat behaviour AI
- Fraud capital detection
- Performance benchmarking
- Mid-campaign insights
Proven in Production
- Data layer in campaign decks
- Session depth analytics
- Geography performance maps
- Mission detection workflows
↑2.3×
ROI lift from intelligence-driven optimisation
48 hrs
Average time from insight to optimisation action
↓35%
Funnel drop-off reduction after first AI optimisation
How It Works
Every data point becomes a decision. Every decision improves the next campaign.
The Campaign Intelligence Report is not a reporting tool — it's a decision tool. It surfaces what matters, when it matters, in language your whole team can act on immediately.
Data streams in
Engagement events, redemptions, game sessions, and fraud flags all point in
Behaviour mapped
Consumer journeys mapped across touchpoints — entry, engagement, conversion, exit
Drop-offs detected
Funnel leak points defined by step, channel, region, and consumer segment
Insights generated
AI writes plain-language insight cards — no analyst needed to interpret data
Actions recommended
Specific optimisation actions recommended with predicted impact per action
Key Performance Indicators
What success looks like
KPI
Conversion rate
Target: 50%+ improvement in funnel conversion after first optimisation
KPI
Funnel drop-off
Target: 35%+ drop-off reduction within 2 weeks of insights activation
KPI
ROI lift
Target: 2× ROI within 3 campaign cycles of intelligence-led optimisation
Implementation
Live in 5 days — intelligent from the first data point
No data science team or analyst hire needed. The engine interprets, writes, and delivers — your team reads and decides.
Day 1–2
Data connect
All campaign data sources connected — entries, completions, game sessions, bot interactions, payments
Day 2–3
Funnel config
Campaign funnel stages defined. KPI benchmarks, drop-off thresholds, and alert rules configured
Day 3–4
Test run
Historical data or sandbox events run through engine. Insight quality and alert accuracy validated
Day 4–5
Go live
Real-time insights dashboard active. Daily digest scheduled. Anomaly alerts to Slack/email/WhatsApp
Note: Works with any Octech campaign product automatically. Also integrates with third-party platforms via standard API or data export.
Use Cases
Built for every vertical
FMCG
Mid-campaign funnel fix
AI detects 58% drop-off at code entry step on Android devices. Root cause flagged within 6 hours of campaign launch. Fix deployed same day — drop-off recovers to 19%.
F&B
Repeat behaviour amplification
AI identifies top 12% of super-participators who have entered 4+ times. Campaign manager triggers exclusive double-reward offer — 32% re-entry within 48 hours.
Personal Care
Geography gap intelligence
South India converting at 38% below national average. AI traces to language gap in bot flow. Tamil variant deployed — regional performance recovers within 72 hours.
Fintech
Fraud pattern early warning
Velocity anomaly detected — 600 entries from same network cluster in 8 hours. Fraud shield activated. Campaign manager alerted. ₹3.1L in fraudulent claims prevented.