Every entry validated. Every upload safe. Every campaign protected.
Ensures safe, valid, and compliant participation across every campaign touchpoint. Filters uploaded content, validates entries, detects fraud, and maintains a clean consumer database — reducing legal risk and ensuring campaign integrity.
- Content moderation
- OTP validation
- Fraud detection
- DPDP compliant
- Legal-grade audit trail
Proven in Production
- OTP flows across all campaigns
- Code validation systems
- Upload moderation workflows
- Clean database management
99.3%
Invalid entry detection rate
<0.5%
False positive rate on moderation
100%
DPDP Act 2023 compliant architecture
How It Works
Every consumer entry passes through a 4-layer compliance check before it counts.
Legal exposure, brand safety, and data integrity risk is eliminated before rewards are issued. The Moderation & Compliance Engine runs silently in the background — protecting every campaign.
Entry received
Consumer submits entry — upload, code, OTP, or form entry
Content moderated
AI scans uploads to moderate visuals, or off-brand content
Identity validated
OTP verified, duplicate identity check run, fraud signal assessed
Eligibility confirmed
Campaign rules applied — right consumer, right nation, right window
Audit trail created
Every decision logged with timestamp, session code, and confidence score
Key Performance Indicators
What success looks like
KPI
Fraud rate
Target: <0.5% fraudulent entries on live campaigns
KPI
Invalid entries
Target: 99%+ invalid entries caught before processing
KPI
Approval rate
Target: 99%+ legitimate entries approved without friction
Implementation
Live in 5 days — plug-in compliance on any existing campaign
No consumer-facing changes required. Moderation runs silently between submission and processing. Full audit trail available for legal review.
Day 1–2
Rules config
Moderation rules set: content types, brand safety parameters, fraud thresholds, and compliance requirements
Day 2–3
Model calibrate
Moderation model calibrated on campaign-specific content types and brand safety standards
Day 3–4
Test batch
500+ test submissions run — valid, invalid, inappropriate, manipulated. Accuracy and false positive rate confirmed
Day 4–6
Go live
Moderation layer active on all submission touchpoints. Review queue and compliance dashboard live
Note: Plug-in layer — connects to any existing submission flow without rebuilding consumer-facing experience. DPDP compliance documentation provided.
Use Cases
Built for every vertical
FMCG
UGC campaign safety
Consumer photo upload campaign. Every image moderated for inappropriate content, competitor brand presence, and image manipulation before being approved for campaign wall.
Personal Care
Selfie transformation guard
AI Experience Studio campaign: every consumer selfie checked for minimum quality, explicit content, and metadata inconsistency before transformation is applied.
F&B
Receipt fraud prevention
All receipt uploads checked for duplication, image editing, and metadata inconsistency before cashback is triggered. Legal-grade audit trail maintained.
Fintech
DPDP-compliant data collection
All consumer data collected under explicit consent framework. Moderation engine ensures no PII leakage, appropriate data retention, and compliant deletion on request.