Turn every consumer into a content creator for your brand.
Creates user-generated branded content — AI-written raps, voice captions, social stories, and personalised brand narratives — that consumers actually want to share. Turns users into creators, drives organic reach, and reduces dependency on influencer spend.
- AI rap generator
- Voice & caption AI
- Social-ready content
- Viral loop mechanics
- Organic reach driver
Proven in Production
- Slay Your Play — AI rap generator
- Personalised brand captions
- Consumer story generator
6.3×
Organic reach vs. brand-produced content
2.8
Average shares per consumer per session
↓60%
Reduction in influencer spend when UGC deployed
How It Works
Brand brief in. Consumer-voiced content out. Organic reach multiplied.
The User Content Creator creates content that feels personal — because it is. Every piece is generated uniquely for that consumer, in their voice, with the brand narrative woven in.
Brand brief
Campaign narrative, tone, vocabulary, and product story configured once
Consumer inputs
Consumer selects preferences, enters their name, or makes a brand choice
AI generates
Personalised rap, caption, story, or video content created in real-time
Consumer edits
Consumer can customise or edit — increases ownership and share likelihood
Share triggered
Social-ready format delivered. One-tap share to Instagram, WhatsApp, X
Key Performance Indicators
What success looks like
KPI
Shares per user
Target: 2.8+ shares per consumer per campaign
KPI
Viral coefficient
Target: Each share drives 1.4+ new campaign entries
KPI
Reach amplification
Target: 6× organic reach vs. brand-only content
Implementation
Live in 5 days — brand voice trained, outputs reviewed, then launched
Octech runs a content quality review before go-live. Every output sample approved by your team before consumer-facing launch.
Day 1–2
Brand voice config
Brand narrative, tone, vocabulary, content formats, and share mechanics configured
Day 2–3
Content model train
AI content model trained on brand voice. Output formats built for each channel: caption, rap, story, voice
Day 3–4
Test generation
50+ test outputs generated across consumer input types. Brand voice accuracy reviewed and approved
Day 4–5
Go live
Content generation endpoint live. Share tracking and reach analytics active
Note: Content model is isolated per brand — no cross-brand contamination. Human brand review of output samples before go-live is included.
Use Cases
Built for every vertical
FMCG
Slay Your Play — AI rap
Consumer enters their name and vibe. AI generates a personalised brand rap in 2 seconds. Consumer shares rap with brand hashtag — generates campaign-tagged UGC at scale.
Personal Care
Personalised hair story
Consumer answers 3 questions about their hair. AI generates a personalised 'hair journey' caption for their transformation photo. Higher engagement than brand-written captions.
F&B
Food personality story
Consumer selects their favourite meal. AI writes a personalised food story in their 'voice'. Story shared to Instagram with brand tag — drives brand-safe UGC at zero additional cost.
Fashion
Style manifesto generator
Consumer picks 3 style words. AI generates a personalised style manifesto in their voice. Used as Instagram bio or Stories caption — brand subtly embedded throughout.